HATTIESBURG, Miss.—Adult boutique Pepper’s Parties Too, located in Hattiesburg, Miss., hosted a private early screening of Fifty Shades Darker for loyal customers this week.
Owner Kathi Pepper coordinated with Southern Theaters and The Grand 18 Theatre to have the movie shown to their customers before the movie was released to the public.
“In order to reserve an entire auditorium we had to fill their largest room of 102 seats,” Pepper told AVN. “With only a few posts on social media to our customers, we were able to do this in only a couple weeks. Then we worked with the theater to get more rooms as our waiting list started to grow. By the time it was all said and done, we sold out three auditoriums with 237 seats!
“Our customers had a blast as they are die hard Fifty Shades fans!” she added. “They dressed up and even wore their masquerade masks, which was a cool way for us to increase sales prior to the movie!”